About Us
Auction Flex was founded in 2000 with two clearly defined goals:
1) Develop the best auction software ever created for the live auction
industry.
2) Provide the best customer support ever offered for any software,
period.
We have established ourselves as the runaway market-leader and continually strive to improve both the software and our customer service. We always welcome feedback and suggestions for improvement.
Meet Our Staff
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Brandon Harker Brandon graduated from St. Leo's University with a bachelor's degree in Business Administration. He is the owner and lead developer of Auction Flex and also teaches technology classes at numerous auction schools around the country. Hobbies include flying, mountain-biking, Jeeping (1984 CJ-7), disc golf, and writing. He has one unpublished novel under his belt and is working on his second. He has been more successful at writing software than writing stories for a living. |
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Kris Kennedy Kris attended Florida State University and takes care of sales, marketing, tradeshows, and lead customer support for Auction Flex. As a certified auction technology instructor, he teaches at auction schools across the country as well as conducting user seminars with Auction Flex. Hobbies include restoring vintage Jeeps and motorcycles, reading, and spending time with family and friends. |
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Lara Harker Lara graduated from the University of South Florida with a bachelor's degree in accounting and is a Certified Public Accountant. She spent 5 years in public accounting, 5 years in corporate accounting for a large hospital, and now she handles anything and everything related to billing, payables, etc. for Auction Flex. She is a voracious reader and enjoys spending time with her family. |
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Jimmy Richardson Jimmy is responsible for the maintenance, planning and expansion of Auction Flex’s information technology infrastructure as well as programming for in-house applications. He has completed training in several Microsoft technologies and likes to stay current with developing trends in the IT industry. Jimmy enjoys running and spending time with his wife and two young sons. |
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Reed Waller Reed was born and raised in Ocala, FL. With a wide background including IT Support, personal property appraising, and watermelon farming, Reed has found his place here at Auction Flex. You may have seen his face on our tutorial videos or at your local State Convention. Reed is married to Leanne Waller with a 9 year old son, Caleb. Hobbies and interests include everything from woodworking to fishing and basketball to video games with his son. If you're calling Auction Flex for support and get Reed, ask him how the fishing is here in Florida! |
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Melissa Peterson Melissa attended the College of Central Florida. She worked several years at a local mortgage company developing software to automate and streamline internal processes. Most recently she worked at an auto auction where she gained auction experience by fulfilling almost every position in the company. At Auction Flex, she is the lead software tester and also drives many feature requests for our customers. When not at work she enjoys hanging out with friends and family. During baseball season she is either at the Tampa Bay Rays game or somewhere watching it. |
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Dustin Delisle Dustin attended the College of Central Florida. He is an Eagle Scout and provides a home for rescue animals. His current hobbies and interests include paintball, disc golf and spending time with friends. He also enjoys writing about himself in the third person. |
Company History
In August of 2000, Brandon Harker and Curt
Davis founded Auction Flex® in Ocala, Florida. Brandon's programming
background, passion for providing intuitive software, and zeal for
auctions provided the direction for the new company. Acting as a silent
partner, Curt's keen business sense and previous entrepreneurial
endeavors provided a solid foundation. From the beginning, the company
had one long term goal: to provide the auction industry's best auction
management software and, furthermore, to provide an unequalled level of
customer service. Auction Flex® auction software is the fruit of that
labor and though our testimonials page
provides ample evidence that we've come a long way since 2000, we
recognize that there is always room for improvement. We pledge to our
customers to keep Auction Flex on a path of continuous improvement and
to never leave them behind the times with antiquated technology.
World-Wide
We have thousands of customers in all of the 50 U.S. states, most of the 10 Canadian provinces, and in many other countries including: Australia, Denmark, Ireland, Italy, New Zealand, Singapore, South Africa, The Netherlands, and the United Kingdom. We're adding more customers on a daily basis so this list may already be outdated.
Favorite Quote
"On the Plains of Hesitation lie the
blackened bones of countless millions, who, at the dawn of victory sat
down to rest, and in resting, died."
-Adlai E. Stevenson
Community
Auction Flex® is a proud member of the NAA and
we exhibit at numerous conferences, both state and national. We
advertise in the Auctioneer NAA publication and in numerous state
magazines. We also advertise on the internet via Google AdWords
and Yahoo Sponsored Search.









